Lead the transition from e-commerce to social commerce
Pinduoduo is the largest social commerce platform in China. Its community members benefit from group buying discounts on the Pinduoduo app or directly on WeChat. Pinduoduo innovated the traditional commerce model by gamifying the new generation of user interfaces based on mobile messaging, creating a new way to buy socially at scale. The company went viral in record time, attracting tens of millions of active buyers purchasing hundreds of millions of dollars in goods.