Sarah started her career at PR agency Dentsu Consulting, where she worked on corporate and B2C/B2B assignments. She then joined Hopscotch PR, where she crafted PR tactics for a wide array of clients, with a fondness for tech and retail-oriented missions. As a Marketing & PR Manager at Cathay, she is in charge of editorial strategy and content creation. Sarah holds a Master’s degree in Lobbying, Consulting, and PR Strategy from Sciences Po, as well as a Bachelor’s degree in Political Science and International Relations.