She is responsible for media relations and various marketing initiatives in the Chinese market. Before joining Cathay Capital, Serena worked at Ogilvy Public Relations, providing corporate and financial communications counsel to companies including UBS, CFA Institute, IDG, Capital and more.
Previously, Serena worked at the Xinhua News Agency Asia-Pacific Regional Bureau as a Business and Finance Journalist covering free trade zone across the pan-Asia region. In addition, she worked as a trainee at The New York Times Beijing office, responsible for tech and business news. She also worked as a Marketing Manager at A-Desgin in London, working to expand brand influence in the European market.
Serena holds a Masters of Arts Degree in International Journalism from Hong Kong Baptist University.