Daniela has 17+ years of experience in international business strategy and development, operations, strategic sales, and scaling startups from stealth mode to hyper growth. She has launched products in 27+ countries, guided the regulation of digital products in coordination with governments, lobbying groups along with private and state-owned companies in Europe.
Prior to joining Cathay, Daniela was Head of US for top early-stage European VC Speedinvest, where she launched a new platform strategy and advised European companies on how to enter the US market. She has also held previous roles at Area1 Security (acquired by Cloudflare) as Head of Partnerships and at HenkelX, contributing to the company’s entrepreneurial transformation. In addition, Daniela holds mentor roles at Intel, German Accelerator and GACC West, helping emerging and established German tech startups with US market entry, fundraising, go-to-market strategy, and enterprise sales. She holds a bachelor’s of banking and finance and is fluent in both German and English.